"Relation"ship marketing

Currently trying to go with the flow but striking back to the same grounds again and again...really very much stranded with some people's behaviour and not able to figure out anything...just don't understand how can things in the personal life can not affect the professional for some people and if they are able to do that why can't I ?Why all small small things bother me so much and ruin my life?Till the time something is not sorted out why can't I even think on something else?And if people know this why in first place they behave like this?
Relations are so much like marketing...there are expectations,there are promises under delivered,there are complaints,there is feedback,there is communication gap,then recovery.Half of the problems cause because of over expectations under delivered but how to define over expectations?If once upon a time all your needs were getting catered to and suddenly if they don't tar who is at fault?customer of service provider?Then what should be complaint handling procedure?fights...?not talking...?letting it go...?or change the brand?is changing the brand so easy like that of material things?why customer service centres then play ignorant role?why those customer retention programmes eventually fail?why the quality in terms of caring,sharing,warmth cant not be blueprinted?
OR its just the human mind which just doesn't stop asking for more and more no matter how much they get?or is it like the providers fail to understand changing demands of customers?
or does it mean the relation never really grows and you keep searching for the same things all over again?Is customer at fault to expect augmented product after the basic one?
Apparently realising all the things and trying to search answers...will I ever get them?or the relation will continue to remain like client and agency without a client servicing agent???

Comments

The Atom said…
hmmmm. many things!! we always tend to compare things don't we?

I doubt relations can be blue printed! Even when blue prints exists in the actual market, people do things differently.. lol..
The case with relationships is that we have them out of choice..
I guess the customer maybe at fault at times and so cna be the provider.. Well not really at fault, but people change, everyone changes.. And many times that change is not congruent with the change in other people with whom we have a relation.. and hence the gaps..
SO the only way is to communicate the gaps.

If you like some product of a brand and suddenly one day you see something better or develop an allregy to that material or product, you will look for a change.. So here its your change or the external market change (new product) is which affects the relation, expectation etc..

So if one knows one's marketing well, one will not get disturbed bye "small small" things, and understand that no one is at fault as such. :)
June 16, 2010 at 2:28 AM
Sagar said…
you have understood mkting very well... show it to your interviees... they will be proud to hire you..

Seems weired and dry comment to your emotional blog???

But this was my first n true reaction
July 10, 2010 at 12:53 AM
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